Accessibility Statement

Company: Nordic Supply Co AB
Date: 20 October 2025
Issued by: SELMA

Compliance status

We firmly believe that the internet should be available and accessible to anyone and are committed to providing a website that is accessible to the broadest possible audience, regardless of ability.

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps ensure that the website is accessible to blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.

This website utilizes various technologies intended to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI and design it to their personal needs.

Additionally, the website uses an AI-based application running in the background to constantly optimize accessibility. This application remediates the website’s HTML, adapts its functionality and behavior for screen readers used by blind users, and for keyboard functions used by individuals with motor impairments.

If you wish to contact the website’s owner, please use the following email: info@pouchdaddy.com

Screen-reader and keyboard navigation

Our website implements ARIA attributes (Accessible Rich Internet Applications) alongside various behavioral changes to ensure blind users visiting with screen readers can read, comprehend, and use the website’s functions.

1. Screen-reader optimization

We run a process that analyzes the website’s components to ensure ongoing compliance, even during updates. We provide screen readers with meaningful data using ARIA attributes, including accurate form labels, icon descriptions, validation guidance, and element roles such as buttons, menus, and modal dialogues.

The background process also scans all images, providing accurate ALT text using image recognition. It also extracts embedded text through OCR technology. Users can activate screen-reader adjustments via the Alt+1 keyboard shortcut. Screen-reader users also receive automatic announcements to activate Screen-reader mode when entering the website.

These adjustments are compatible with JAWS, NVDA, VoiceOver, and TalkBack.

2. Keyboard navigation optimization

The background process also adjusts the website’s HTML and adds behaviors via JavaScript to ensure keyboard operability. This includes the ability to:

Navigate using Tab and Shift+Tab
Operate dropdowns with arrow keys and close with Esc
Trigger buttons and links using Enter
Navigate between radio and checkbox elements using arrow keys and select using Spacebar or Enter

Keyboard users can access content-skip menus with Alt+2 or via the first element when navigating with the keyboard. Popups automatically receive focus to prevent focus loss.

Supported shortcuts:

M = menus
H = headings
F = forms
B = buttons
G = graphics

Disability profiles supported

Epilepsy Safe Profile: eliminates flashing or risky color combinations.
Vision Impaired Profile: adjusts the website for conditions such as degrading eyesight, tunnel vision, cataracts, and glaucoma.
Cognitive Disability Profile: provides assistive features for users with Autism, Dyslexia, CVA, and more.
ADHD Friendly Profile: reduces distractions for users with ADHD and neurodevelopmental disorders.
Blind Users Profile: ensures compatibility with screen readers.
Keyboard Navigation Profile: enables navigation for motor-impaired users via keyboard shortcuts and commands.

Additional UI, design, and readability adjustments

Font adjustments: size, family, spacing, alignment, and line height.
Color adjustments: contrast profiles and customizable color schemes.
Animations: ability to disable all animations.
Content highlighting: emphasize links, titles, and focused elements.
Audio muting: instantly mute the entire site.
Cognitive support: built-in search engine linked to Wikipedia and Wiktionary.
Additional functions: cursor customization, print mode, virtual keyboard, and more.

Assistive technology and browser compatibility

We aim to support as many browsers and assistive technologies as possible. Supported systems include:

Google Chrome
Mozilla Firefox
Apple Safari
Opera and Microsoft Edge
JAWS
NVDA for both Windows and Mac

How accessible is the website?

We work continuously to improve accessibility. Some parts are not yet fully accessible and therefore only partially comply with relevant legislation.

Content that is not accessible

1. Non-organic components: third-party chat tools, cookie managers, and other embedded components may not provide full accessibility.

2. Navigation, links, and menus: some items may not be correctly labeled for keyboard or screen-reader use. For example, the “Brand” and “Shop” menu items are incorrectly coded.

3. Readability, contrast, and technical requirements: text size and letter spacing may hinder readability. Some layout and zoom-related features are not fully optimized.

How we tested the website

We conduct regular accessibility tests using various tools and compile results into reports.

Notes, comments, and feedback

Despite our best efforts, there may still be pages or sections that are not fully accessible or are awaiting updates. We continuously improve accessibility and adopt new technologies to achieve optimal compliance.

For more information, contact our technical supplier at www.selma.se. For questions or feedback: info@pouchdaddy.com.