REBEL Charges into 2025 with PouchDaddy Partnership, NASCAR Sponsorship, and Motocross Star Ryan Breece

Charlotte, North Carolina – July 22, 2025, 07:02 PM EEST

REBEL, the globally recognized nicotine and energy pouch brand owned by Tobacco International Inc., is kicking 2025 into high gear with an expanded partnership lineup that includes PouchDaddy, rising NASCAR driver Thad Moffitt, and professional motocross athlete Ryan Breece. These alliances mark a strategic push into lifestyle, sports, and next-gen retail, fueling REBEL’s mission to lead the global nicotine pouch & Snus revolution.

PouchDaddy x REBEL: Where Pouches Meet Performance

As one of Europe’s top platforms for adult nicotine and caffeine pouch users, PouchDaddy now carries a full range of REBEL Nicotine Pouches and REBEL Energy Pouches, offering bold flavors, clean formats, and functional formulas.

  • REBEL Nicotine Pouches: 22 flavors, 4 strength ranges (up to 30 mg, including 3.6 mg to 16 mg for PMTA).
  • REBEL Energy Pouches: 10 flavors, 80 mg or 100 mg of natural caffeine + Vitamin C (sugar-free, nicotine-free).

Available REBEL Energy Pouch Flavors:

  • 80 mg: Tropical, Watermelon Ice, Bubble Gum, Blueberry Ice
  • 100 mg: Strawberry Ice, Mango, Energy Drink, Double Mint Ice, Citrus, Cherry Cola

With growing availability across Europe, the Middle East, and new markets like Egypt, REBEL’s global reach continues to expand, including an upcoming PMTA filing for the U.S. market (subject to FDA approval) and a roadmap to IPO.

Thad Moffitt x REBEL: NASCAR, the Rebel Way

REBEL is proud to return to the ARCA Menards Series for the second year, sponsoring Thad Moffitt, grandson of Richard Petty. The custom REBEL-liveried #46 race car, driver suit, and behind-the-scenes content bring the brand’s high-octane identity to life at racetracks across America.

Expect:

  • Trackside activations
  • Exclusive VIP fan access
  • Thad’s social media collabs
  • Real-world brand integration at NASCAR events

Ryan Breece x REBEL: Built for the Dirt

REBEL also sponsors Ryan Breece, one of the most respected motocross athletes competing internationally. Whether he’s airborne or dominating off-road circuits, Breece represents REBEL’s core spirit: fierce, fearless, and fast.
Engineered for Athletes. Designed for Life.

REBEL isn’t just a pouch brand - it’s a movement.

Whether you’re hitting the gym, the trail, or the track, REBEL provides nicotine and energy alternatives for adults who demand clean strength and real focus.
“Our partnerships with PouchDaddy, Thad Moffitt, and Ryan Breece reflect our commitment to high-performance, lifestyle-driven innovation,” said a senior executive at Tobacco International Inc. “And with key distributors like EuroPouch leading our B2B reach in Europe, we’re scaling fast and globally.”

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