Nordic Supply Co AB, the company behind PouchDaddy.com, has officially been ranked as the third fastest growing e-commerce company in Sweden for 2025. The ranking is published by Svea Bank and is based on verified turnover data from UC. With a growth rate of 1,788 percent between 2023 and 2024, Nordic Supply Co AB now stands among the top three fastest expanding online retailers in the country.
For the ninth consecutive year, Svea Bank analyzed all Swedish companies operating under the national SNI code for online retail and mail-order commerce. Only businesses with verified e-commerce operations and a minimum turnover of SEK 1 million in 2023 were included. Nordic Supply Co AB increased its turnover from approximately SEK 1.1 million in 2023 to over SEK 21 million in 2024, securing third place nationwide.
Explosive Growth Driven by Global Demand for Nicotine Pouches
A major driver behind this rapid expansion is the growing international demand for nicotine pouches. PouchDaddy.com operates within one of the fastest growing consumer segments in Europe and globally. The strong ranking clearly confirms that nicotine pouches are no longer a niche product but a rapidly expanding mainstream category within modern e-commerce. Searches for terms like best nicotine pouches, biggest nicotine pouch store, and nicotine pouches online continue to rise year after year, reflecting the global shift toward smoke-free alternatives.
The 2025 ranking was led by Wristbuddys from Stockholm with a growth rate of 2,334 percent, followed by Lis Bonne Atelier with 1,819 percent. Nordic Supply Co AB represented Västerås on the national podium and was the highest ranked company within the nicotine products segment among Sweden’s fastest growing e-commerce businesses.
According to Svea Bank, today’s strongest e-commerce performers are the companies that combine a clear niche, strong branding, and scalable digital infrastructure. The nicotine pouches industry perfectly reflects this trend, as innovation, product variety, and fast international logistics have become key competitive factors. Nordic Supply Co AB’s position on the list confirms both the company’s growth and the explosive development of the nicotine pouches market as a whole.
PouchDaddy’s Position in a Rapidly Expanding International Market
For us, this achievement is about far more than financial numbers. It reflects years of continuous platform development, logistics optimization, customer service expansion, and international growth through PouchDaddy.com. It also reflects the trust of a rapidly growing customer base searching for high-quality nicotine pouches from one of Europe’s largest online retailers in the category.
This recognition positions Nordic Supply Co AB as one of the fastest growing nicotine pouch e-commerce companies in Sweden and one of the most dynamic platforms in the European nicotine pouches market. As global interest continues to rise, we are committed to further expanding our assortment, improving delivery speed, and strengthening our position as a leading online destination for nicotine pouches.
We would like to sincerely thank our customers, partners, and employees for making this achievement possible. Ranking third among Sweden’s fastest growing e-commerce companies is a major milestone for Nordic Supply Co AB and for PouchDaddy.com, and it strongly confirms that nicotine pouches represent one of the most powerful growth segments in modern e-commerce.
About the Svea E-Commerce Rockets Ranking
The Svea Bank E-Commerce Rockets 2025 list is based on verified turnover data from UC. Net turnover from 2023 is compared with 2024 for all Swedish companies registered under the SNI code for online retail. Companies with unclear online operations or a turnover below SEK 1 million in 2023 are excluded from the ranking.


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