Nicotine Pouches in Switzerland – Everything You Need to Know in 2025

Nicotine pouches have rapidly grown in popularity across Europe, and Switzerland stands out as one of the most open and accessible markets for both tobacco-free snus and traditional snus. With clear legislation, strong demand, and a wide range of brands available, Switzerland has become a hotspot for consumers looking for high-quality nicotine products without the restrictions found in much of the EU.

This guide explains the legality, regulations, availability, popular brands, and what buyers in Switzerland should know when choosing nicotine pouches in 2025.

Are Nicotine Pouches Legal in Switzerland?

Yes. Nicotine pouches (Nikotinbeutel) and even traditional Swedish snus are fully legal in Switzerland.

In October 2024, Switzerland introduced the new Tobacco Products Law (TPL / TobPA). This regulation formally includes:

• Tobacco-free nicotine pouches
• Traditional snus
• All oral nicotine products

This makes Switzerland one of the very few European countries where both snus and all-white nicotine pouches are legal to buy, sell, and use.

Key points of Swiss nicotine pouch regulations:

• Minimum age for purchase: 18 years (uniform across all cantons).
• Products must include health warnings and follow standardized packaging rules.
• Advertising and marketing are regulated and partly restricted.
  -Online sales are allowed, and delivery to Swiss consumers is legal.

For consumers, this means access to a wider selection than in most EU countries.

Why Nicotine Pouches Are Popular in Switzerland

1. Several factors explain the strong popularity:
2. Legality of both snus and all-white pouches
3. High demand among smokers switching to alternatives
4. Large international population familiar with Scandinavian products
5. Fewer restrictions compared to the EU Tobacco Directive
6. Wide availability both online and offline

Swiss retailers and online shops continue to expand their offerings, making Switzerland one of Europe’s most diverse markets for tobacco-free snus.

Availability: Can You Buy Nicotine Pouches in Swiss Stores?

Yes, but availability varies a lot depending on location.

• Major cities like Zurich, Geneva, Lausanne, Basel and Bern often carry common brands such as VELO and ZYN.
• Smaller towns may have limited selection or only low-nicotine options.
• Many premium or “strong” brands are only available online, not in physical shops.

Because of this, most Swiss consumers prefer to buy nicotine pouches online for access to:

• stronger nicotine strengths
• larger variety of flavors
• brands not stocked locally
• better pricing on bulk orders

Popular Nicotine Pouch Brands in Switzerland

Switzerland has a broad and diverse market with both international and Scandinavian brands.

VELO Switzerland

VELO is one of the most widely available brands in the country. Swiss shops often carry:

• VELO Freezing Peppermint MAX
• VELO Crispy Peppermint
• VELO Icy Berries
  Known for medium strengths and clean flavor profiles.

ZYN Switzerland

ZYN is extremely popular among expats and travelers. Strong presence online. Popular flavors include:

• ZYN Cool Mint
• ZYN Citrus
• ZYN Espressino

LOOP Switzerland

LOOP is well-established in Switzerland, known for modern flavor blends like:

• LOOP Jalapeño Lime
• LOOP Ice Cool
• LOOP Red Chili Melon

Other brands commonly found online in Switzerland:

• Pablo Snus
• Killa Pouches
• CAMO
• ZIXS
• Klint
• 77 Pouches
• Iceberg Snus

These brands are typically easier to buy online than in physical shops.

Strength Limits: Are Strong Pouches Allowed?

Yes - Switzerland does not follow the EU’s strict rules on portion strength.

This means high-nicotine pouches such as:

• Pablo Frosted Ice
• CUBA Black Pineapple
• Iceberg Arasaka 50mg
  are legal and popular.

Many Swiss consumers specifically choose Switzerland as their marketplace because high-mg products are not banned.

Do Swiss Customs Stop Nicotine Pouches?

No, not generally. Since nicotine pouches are legal, customs clearance is usually smooth.

However:

• Some shipments undergo routine checks.
• Delays can occur during peak seasons.
• Large orders may be reviewed more closely.

But unlike EU countries, there is no ban on importing nicotine pouches to Switzerland.

Are There Restrictions on Using Nicotine Pouches in Public?

There are no national restrictions on using nicotine pouches in public or indoors.
Policies may vary for workplaces, restaurants, or bars, but this is up to each establishment.

Choosing Nicotine Pouches in Switzerland: What to Consider

When selecting nicotine pouches, Swiss users typically compare:

1. Nicotine Strength

Common ranges:

• Light: 1–4 mg
• Medium: 6–8 mg
• Strong: 10–12 mg
• Extra Strong: 15+ mg

2. Flavor Profile

Mint remains the most popular, but fruity and beverage-inspired flavors dominate online sales.

3. Pouch Format

• Slim
• Mini
• Standard
  Swiss buyers tend to prefer slim format for discreet use.

4. Tobacco-Free vs. Traditional Snus

Both are legal, but all-white nicotine pouches are more commonly used due to convenience and lack of tobacco taste.

Final Thoughts: Switzerland Remains a Top Market for Nicotine Pouches

With clear laws, open access, and a wide selection of brands, Switzerland continues to be one of the best countries in Europe to buy nicotine pouches. From VELO and ZYN to premium Scandinavian brands like LOOP, consumers enjoy exceptional freedom of choice and strong availability both locally and through online stores.

For anyone looking to explore tobacco-free snus in Switzerland - 2025 is a great time to do it. Are you interested in nicotine pouches in Austria? Read more about it on the PouchDaddy blog.